We Want to Make It Easy for You

The Love Your Colon initiative has been designed to make it easy for key stakeholders to raise awareness of the importance of screening for colorectal cancer. In doing so, we hope to promote good health and reduce costs associated with colorectal cancer.

Screening for colorectal cancer saves lives. The evidence for this is so compelling that the National Colorectal Cancer Roundtable (NCCRT), a coalition of public, private, and voluntary organizations, has set a goal for screening rates.

NCCRT Goal: 80% Screened by 2018

Increase screening rates by 80% by 2018 to prevent 200,000 + deaths

Working Toward the Goal

The 80% by 2018 goal is achievable by setting up colorectal cancer screening protocols based on national guidelines. For people who have no symptoms and no increased risk of colorectal cancer, guidelines call for the following preventive tests starting at age 503:

Fecal occult blood test (FOBT) or fecal immunochemical test (FIT), or Every year4
Stool DNA test, or Every 3 years4
Flexible sigmoidoscopy (FSIG), or double-contrast barium enema (DCBE), or CT colonography Every 5 years4
Colonoscopy Every 10 years4

Join the Effort

Work Around Your Community to Raise Screening Awareness

  • Schedule live seminars
    • Raise the comfort level in screening by utilizing local volunteers and reputable physicians to facilitate more open communication through sequential, educational seminars that can be archived and viewed on demand
  • Improve screening quality
    • Trained and skilled technicians perform the recommended tests at intervals based on each patient’s risk, age, and history and provide appropriate and timely reporting and follow-up5
  • Schedule employer/employee state health fairs
    • Promote expanded screening access and testing options both within the system and in the communities it serves
  • Identify those who may slip through the cracks
    • Reminder and educational interventions in some minority populations (such as African Americans and Hispanics) have been effective, resulting in a 10%-15% increase in screening rates6
  • Offer one-on-one educational sessions
    • Organize mini seminars that can be conducted via telephone or in private community settings by volunteers or health care workers
  • Provide flexible screening hours
    • Offer screenings on nights and weekends to accommodate patients' busy schedules
  • Send personalized provider reminders
    • Develop customizable postcards/birthday cards that encourage appropriate candidates to get screened
  • Proactively send fecal occult blood tests to all patients who haven't followed up
    • The Monarch study revealed that proactively sending FOBT to nonresponders helps increase screening7

Providing You with Ready-made Resources

Take a look at the available resources to see how to blend them into your existing programs or how to spearhead a new initiative. Love Your Colon gives you a head start. It is our hope that you find that this important, potentially life-saving endeavor is now easier than ever.

References

  1. 80% by 2018. National Colorectal Cancer Roundtable website. http://nccrt.org/tools/80-percent-by-2018/. Accessed May 8, 2017.
  2. Meester RGS, Doubeni CA, Zauber AG, et al. Public health impact of achieving 80% colorectal cancer screening rates in the United States by 2018. Cancer. 2015;121(13):2281-2285.
  3. Cancer Facts & Figures 2017. Atlanta, GA: American Cancer Society; 2017. American Cancer Society Pub. No. 500817. https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/annual-cancer-facts-and-figures/2017/cancer-facts-and-figures-2017.pdf. Accessed April 26, 2017.
  4. Colorectal cancer screening: basic fact sheet. Screen for Life website. http://www.cdc.gov/cancer/colorectal/pdf/basic_fs_eng_color.pdf. Accessed November 22, 2016.
  5. Increasing Quality Colorectal Cancer Screening and Promoting Screen Quality: An Action Guide for Engaging Employers and Professional Medical Organizations. Centers for Disease Control and Prevention. https://www.cdc.gov/cancer/crccp/pdf/employersguidefinal.pdf. Accessed August 16, 2017.
  6. Jackson CS, Oman M, Patel AM, Vega KJ. Health disparities in colorectal cancer among racial and ethnic minorities in the United States. J Gastrointest Oncol. 2016;7(Suppl 1):S32-S43.
  7. Sinha, Mohini. Improving Patient Engagement Boosts Colorectal Cancer Screening Rates. CAPG Health. 2017;11(2):30-31,48.